Call to Enroll : 9015422322, 9999104302
Creative Copywriting Course

1ST SESSION FOR STUDENTS
  • Introductory aptitude session and Introduction to the course
  • Assessing their understanding of the aptitude session
  • Write your heart out An impromptu session
  • How did it change lives around you Analyzing the impromptu session
  • Writing styles/Writers/Works you love and why?
  • Importance of Print Advertisements and types of print ads
  • Types of print ad
  • Headline in a print ad
  • Writing body copy and call to action in a print ad
  • Writing print campaign extensions and verticals
  • Importance of Radio Spots and its brief
  • Types of Radio Spots
  • Writing a radio jingle
  • Writing voiceover and dialogues
  • Writing RJ integration and sponsored messages
  • Importance of Television Commercials + Viral Films
  • Importance of Commercials + Films and its brief
  • Types of Television Commercials + Viral Films
  • Mining insights for Television + Viral Films
  • Screenplay, dialogues and voiceovers of Television + Viral Films
  • Importance of Audio Visual Presentations
  • Understanding the brief of Audio Visual Presentations and its types
  • Mining insights for Audio Visual Presentations
  • Writing screenplay and voiceovers of Audio Visual Presentations
  • Importance of Communication Strategy Writings
  • Understanding the brief of Communication Strategy Writings
  • Adding flair to Communication Strategy Writings
  • Importance of Content Writing
  • Blog Writing
  • Website Writing
  • Social Media Post Writing
  • Adding personal touch and practicing caution and control
2nd SESSION FOR STUDENTS
 
Advertising Writing Assignments * Interactive briefing session
* Submission of assignments
* Results and its analysis
Content Writing Assignments * Interactive briefing session
* Submission of assignments
* Results and its analysis
Creative Pitch Presentation * Formation of agencies by students
* Interactive briefing session
* Submission of assignments
* Results and its analysis
Guest Lecture / Interaction Sessions * Deciding on topics
* Invitation to industry
* Conducting sessions
* Understanding student learning from these sessions
Website Creative Planning and Strategy Presentation * Interactive briefing session
* Submission of assignments
* Results and its analysis
Industry (first hand) experience for 1-2 months * Reaching out to the industry
* Internship assistance
* Project report submission
* Project submission analysis
FINAL TEST AND PROJECT SUBMISSION
Payment Options
(i) Net Banking/Debit Card/Credit Card
(ii) Cash/Demand Draft/Cheque
  • YOU CAN INITIATE A DIRECT TRANSFER FROM YOUR BANK ACCOUNT.
    Beneficiary Name: IIP Foundation
    Beneficiary Bank Name: ICICI Bank Ltd.
    Beneficiary Branch: Sector - 18, Noida - 201301
    Beneficiary Account No.: 003105028683
    RTGS/NEFT/ IFSC Code: ICIC0000031
    Account Type: Current A/c
    Mailing Address for submission of Application Form: A-74, Second Floor, Sector-2, Noida (U.P.), India. Pin Code: 201301
    For Details Call Us: 9015-422-322